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Archers Run
Archers Run is Ingenia’s premier land-lease community, designed around lifestyle, environment and connection. With lake views, thoughtfully designed clubhouse facilities, and a lake precinct meant to engage and inspire, the project promised more than homes—it promised a living experience.
To bring that promise fully to market, Ingenia partnered with IMMERSIV. The goal: go beyond static images and traditional brochures, to build a fully immersive, interactive marketing ecosystem that supports sales from first enquiry to handover.
The Challenge
- High stock volume, diverse designs: Archers Run features multiple home designs, each with different layouts, finishes, and amenity relationships. Conveying these variations clearly was essential.
- Masterplan scale: Buyers needed to understand where they were in relation to the lakeside, clubhouse, community amenities, streetscapes, as well as proximity to views and green spaces.
- Engagement & decision-making: Traditional render images weren’t enough to create confidence for prospective buyers, especially for remote or online customers. The sales process needed to accelerate.
- Consistent messaging across showrooms and digital channels: Whether someone walked into the display suite or explored online, the experience and information needed to be the same, polished, and compelling.
What was delivered
1. Exterior, amenity and interiors for all home designs; masterplan views and landmark features
2. A bird’s eye, interactive masterplan that shows lot positions, future phases, landscape, paths, views, and context
3. Immersive walk-through from street level, through landscaping, public spaces, lake edge and clubhouse interiors
4. Nine distinct home styles presented via a virtual village; plus detailed interior walkthroughs of each design (floorplans, finishes, views)
5. A unified digital tool used both in the showroom and online; integrates the digital twin, render assets, walkthroughs, lot availability, unit pricing and customisation options
How it added value
1. Instant visual appeal; excellent for use in brochures, email campaigns and outdoor signage; sets design expectations high.
2. Helps buyers situate themselves in the community; shows exactly where their lot/home sits in relation to communal features; powerful for distinguishing premium lots.
3. Enables buyers to “feel” the place before it’s built; adds emotional connection; engaging tool for display suite and online visitors alike.
4. Buyers can explore multiple designs, compare spaces and finishes; aids decision-making by letting people see layouts in motion rather than static floorplans.
5. Ensures consistency in the way sales staff present, increases efficiency; online users get almost the same immersive experience; helps align expectations and reduce friction.
Results & Benefits
- Shortened decision cycles: buyers were able to choose and commit faster thanks to exploring designs, lots and views in real time.
- Increased lead engagement: more online enquiries converted into inspection bookings or showroom appointments because buyers had a richer preview of what was on offer.
- Reduced reliance on static render approvals and revisions: once the digital twin and walkthroughs were built, updates and customisations could be managed centrally and pushed live.
- Cohesive experience across channels: clients coming into the showroom or interacting online saw the same high-quality visuals, same lot maps, same home interiors, reducing confusion and improving brand trust.
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