Sydney, Australia — November 25, 2025
IMMERSIV has been awarded the prestigious “Most Innovative Proptech – Open Category” at this year’s Proptech Association Australia Awards, taking home the win for its Off-The-Plan sales and visualisation platform.

The award recognises IMMERSIV’s groundbreaking use of real-time 3D technology, interactive digital twins, and immersive sales tools that have redefined how unbuilt property is marketed and sold. With a platform designed to give buyers complete clarity and confidence before construction begins, IMMERSIV continues to lead the way in off-the-plan innovation for residential developers, project marketers and land lease communities.

“This award validates the vision we’ve pursued since day one—giving buyers the ability to explore, understand, and fall in love with their future home before it's even built,” said Christian Iacovelli, Founder of IMMERSIV. “It’s a win not just for our team, but for every developer and buyer who believes in a better way to sell property.”

The judges praised IMMERSIV for its flexible deployment across online, showroom, and remote channels—making high-quality visualisation accessible to buyers anywhere in the world. From virtual display suites to interactive masterplans and cinematic renders, IMMERSIV’s technology is now used across Australia and the Middle East on projects of all scales.

As demand for better off-the-plan experiences grows, IMMERSIV’s recognition at the Proptech Awards marks a major milestone in the company’s momentum—and signals a future where digital-first selling becomes the standard, not the exception.