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Interactive Masterplan
Tenison Heights is a masterplanned land & house community in Lochinvar, Hunter Region, developed by CPG Estates in partnership with Clarendon Homes & Domaine Homes. It spans about 22.14 hectares with 350 lots, designed to balance countryside serenity with urban convenience. Lot sizes range from 450 m² to 620 m². It features parks, walk and cycle paths, landscaped open space, display homes by trusted local builders, and is targeted at families, first-home buyers, and those seeking a relaxed lifestyle but still within reach of cities.
To support sales and marketing, IMMERSIV was engaged to provide an immersive digital experience and wrap it all in a presentation platform that works in the showroom and online.
The Challenge
• Large number of lots & home designs – With ~350 house & land packages, and multiple home designs to choose from, buyers need help visualising which home suits their lot, orientation, street front, views.
• Early-stage project, delivering trust & confidence – Because many buyers may not physically inspect lot vistas or full amenities early, marketing must help them imagine what their future will look like.
• Consistency across channels – The same message & visuals across display homes, brochures, website, and online leads.
• Faster buyer decision-making – Reduce back-and-forth, uncertainty, revisions; help buyers commit faster by reducing guesswork.
What was Delivered
Exteriors of lots & street frontages; amenity spaces
Interactive aerial masterplan showing lots, roads, green spaces, parks, proximity to amenities, orientation & phases
A polished platform used in the display/showroom and online; combining all renders, walkthroughs, digital twin, lot availability & phase, pricing, home design options
Value Add
Powerful visuals for brochures, display signage, social media; sets expectation for quality, finishes; ideal for attracting interest early.
Helps buyers see exactly where their lot sits; view potential vistas; understand phases; compare locations of lots (e.g. quieter edges vs front lots).
For sales staff: consistent story; for online leads: immersive, transparent; streamlines process (no need for repeated explanations / corrections); supports remote or overseas buyer engagement.
Results & Benefits (Qualitative & Projected)
- Stronger lead engagement earlier in the project cycle, with prospects able to visualise their lot and home design rather than waiting for display homes to be built.
- Faster decisions, fewer revisions — customers selecting lot + home more confidently and quickly.
- Reduced reliance on static brochures / render revisions with every new release or phase.
- Better alignment between buyer expectation and actual delivery (finishes, design orientation, views) — helps minimize buyer dissatisfaction / post-purchase surprises.
- Enhanced brand perception: positioning Tenison Heights as premium, modern, customer-focused; standing out in a competitive land & house market.
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