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Digitising a new city
Featuring six iconic towers, sustainability-led architecture, studio through penthouse residences, resort-style amenities, and smart urban context, Yenaier aims to deliver a modern, elevated lifestyle in harmony with nature and technology.
To fully express the vision, engage buyers early, accelerate decision making and maintain consistency across both online and offline channels, IMMERSIV was engaged to supply a full suite of immersive visual and presentation tools.
The Challenge
- Multiple unit types & high variance: Yenaier includes studios, 1-, 2-, 3-BHK units and penthouses with large area ranges (from ~71 sqm up to ~462 sqm). Buyers needed to visualise the spaces, finishes, views and amenities for very different product types.
- Urban scale & masterplan orientation: Understanding where towers sit within the masterplan, orientation, communal amenity relationships, landscape and view corridors was important.
- Need for consistent, high fidelity marketing across phases: With a large development and phased release, static renders alone risk becoming out of date; maintaining freshness and transparency was essential.
- Decision-making acceleration and buyer confidence: Particularly for international or remote buyers, ability to explore beyond static visualisations is a major plus. Also for sales team, for uniformity and reducing follow-ups or clarifications.
What was delivered
Detailed exteriors, amenities, interiors for all unit types (studios → penthouses), masterplan perspectives, tower views
Interactive masterplan showing all six towers, landscape, roads, communal spaces, orientation, phases
Immersive walk-throughs of key amenity precincts: clubhouse, terraces, common indoor/outdoor spaces; ground to podium levels etc.
Real time availability showing multiple apartment types; full interior walkthroughs of every design option (finishes, layout, view)
A unified digital platform used both in the showroom and online; integrating renders, walkthroughs, masterplan twin, lot/unit/tower availability, pricing, customisation options
How it added value
Creates strong first impressions; great for brochures, digital campaigns, signage; helps communicate premium quality and finishes.
Helps buyers locate the exact tower, view amenities, understand context (views, sun orientation etc.); allows phased marketing and release with clarity.
Let’s buyers experience the sense of scale, the textures, pathways, amenities, etc., not just see them from above; fosters emotional connection
Facilitates comparisons; lets buyers visualise options, adjust preferences; reduces uncertainty about what living in the unit will feel like.
Ensures sales staff present with consistency; online users see same high fidelity experience; supports remote or in-person conversion; minimises lag time between enquiry → purchase.
Results & Benefits
- Improved buyer engagement: prospective buyers could explore multiple unit types and amenities early, increasing appointment bookings.
- Faster decision cycles: with walk-throughs, virtual display options and life-like masterplan views, many decisions (finishes, tower choice, view preference) were made earlier in the journey.
- Better marketing efficiency: renders plus digital twin reduced need for repeated changes or additional visuals when phases or views changed.
- Consistent brand narrative: buyers coming via website, showroom or remote channels saw the same high quality visuals and interactive experience, reinforcing trust.
- Enhanced value perception: the immersive tools helped convey the premium nature of finishes, amenities, smart city linkage and sustainability, improving perceived value versus pure static visuals.
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