REA Group (realestate.com.au) has increased doubled down on its investment in IMMERSIV following their initial investment announcement in October last year. REA Group Chief Product and Audience Officer, Melina Cruickshank, commented: “One of the most exciting developments in AI powered immersive technology is its potential to transform the consumer experience. We’ve been really impressed by the team at IMMERSIV and the way they are solving a critical challenge in the new homes market. “Buyers today demand more clarity before committing to off-the-plan purchases and IMMERSIV delivers that by letting them step into their future home.”

Co-founder and CEO Christian Schwerdtfeger described the follow-on investment as an important show of confidence: “REA has been an incredible partner, not just as an investor, but as a strategic ally in helping us scale rapidly. This new round of support will allow us to grow our teams in Melbourne and Sydney, invest further in AI-driven 3D production, and expand internationally with the right infrastructure behind us.”